As the name suggests, Art Deco was coined due to the popularity and taste for decorative arts that was at its peak during the 1920s and 1930s. Moving away from the nature-inspired motifs of the previous periods, Art Deco strove for minimal details, maximum impact with the use of simple clean lines and geometric shapes, with bold colourful gemstones. Mirroring the modern art of it's time, designs were abstract and influenced by the discoveries of the time such as the discovery of Tutankhamun’s tomb in 1922, and etched with the craftsman's name in the fashion of an artist signing a painting.
Much like the other forms of design during the Art Deco period, jewellery was designed to compliment the sense of optimism and fun of the post-war 'roaring twenties', whilst also being practical and reflecting greater independence for women in society. Innovation also allowed for synthetic gemstones to be produced that rivalled their natural counterparts in brilliance and beauty.