Sustainable luxury, centuries of craftsmanship

Let's Talk About Tiffany & Co.

Let's Talk About Tiffany & Co.

Talia Wallis |

The legendary American jewellery brand Tiffany & Co. has been creating timeless pieces for more than 180 years. Founded in 1837 by Charles Lewis Tiffany and John B. Young, Tiffany & Co. has become synonymous with luxury and style and is renowned for its exquisite jewellery and iconic blue box. The brand's founder, Charles Lewis Tiffany, was a visionary who was determined to change the jewellery industry in America. He had a keen eye for design, and his love for precious stones led him to source some of the most beautiful gems in the world. 

The iconic "Tiffany Blue" colour is synonymous with Tiffany & Co. and is instantly recognisable around the world. The story of the Tiffany Blue colour dates back to the mid-1800s when Charles Lewis Tiffany first established the brand. At the time, blue was a popular colour for packaging and branding, as it was associated with luxury and elegance. The brand's signature blue hue was first used for the cover of the “Blue Book”, the company's annual collection of high-end jewellery designs and the colour was later used for other aspects of the brand's packaging and marketing. The exact shade of blue used by Tiffany & Co. has evolved over the years, but it is generally described as a beautiful, light, robin's egg blue. The colour is trademarked by the brand and is known as "Tiffany Blue". The colour has become synonymous with Tiffany & Co. and is instantly recognisable around the world. It represents the brand's commitment to quality, craftsmanship, and timeless elegance, and is a key part of the brand's iconic image.

Tiffany & Co. is credited with pioneering the modern engagement ring as we know it today. In 1886, the brand's founder, Charles Lewis Tiffany, introduced the Tiffany Setting, a revolutionary new way of setting diamonds in engagement rings. Before the Tiffany Setting, diamonds were typically set in bezels or prongs obscuring much of the stone's brilliance and fire. Charles Lewis Tiffany wanted to create a setting that would showcase the diamond's beauty and maximise its sparkle and brilliance. He accomplished this by using six prongs to hold the diamond high above the band, allowing light to enter and reflect off the diamond from all angles. The Tiffany Setting- also known as the solitaire setting quickly became the most popular style of engagement ring, and it remains an iconic design to this day. It has been worn by countless celebrities and is still one of the most sought-after engagement ring styles. Browse our collection of Solitaire Engagement Rings. 

Despite being a luxury brand, Tiffany & Co. has faced its fair share of challenges over the years. During the Great Depression, the brand's sales declined, and it was forced to close some of its stores. However, Tiffany & Co. persevered. In the 1940s, the brand’s jewellery was featured in the classic film, “Breakfast at Tiffany’s”, with actress Audrey Hepburn which helped cement its status as a symbol of luxury and sophistication.

Over the years, Tiffany & Co. has continued to evolve and adapt to changing trends and consumer demands. Tiffany & Co.'s "Not Your Mother's Tiffany" campaign was launched in 2017, with the goal of rebranding the iconic luxury jewellery brand for a younger audience. The campaign was part of a larger effort to revitalise the brand. The campaign was designed to showcase the brand's timeless elegance in a fresh, modern way that would resonate with younger consumers. It introduced a range of new product designs that were geared towards a younger, more fashion-forward audience. These included the "Tiffany HardWear" collection, which features edgier, more modern designs than the brand's traditional offerings. The tagline, "Legendary Style. Modern Attitude.", encapsulated the brand's new role, which sought to maintain the brand's reputation for timeless elegance while also embracing a more contemporary and accessible image. By embracing a fresh, modern image while maintaining its reputation for quality and craftsmanship, Tiffany & Co. was able to stay relevant and continue to thrive in a rapidly-changing luxury market.

Despite any challenges and changes over the years, Tiffany & Co. remains a true icon of the luxury jewellery world. Its famous blue box and timeless designs have become synonymous with luxury and elegance, and its commitment to responsible sourcing and sustainability ensures that the brand will continue to thrive for generations to come.

Browse our collection of Tiffany & Co.  


Browse our Tiffany inspired Solitaire Engagement Rings




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